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It’s also the case sometimes where LinkedIn doesn’t use all of your specified criteria to find results which align with your ideal prospect type. Sometimes, accounts that don’t align with your search criteria can sneak through into your results. Other cons of LinkedIn Premium include: Results can be unreliable For example, the aspects of your business that might appeal to one of your prospects might differ to another, and therefore it’s important to research this and create a different messaging technique for each lead. For what can be a hefty investment, it will only be worth your money if you’re willing to put in the time needed to generate a list of relevant prospects and put together a personalised strategy for each. While LinkedIn Premium offers a host of benefits and creates a wealth of opportunities, it will only work if you are motivated and willing to invest time into nurturing the platform. This allows you to send a long message before connecting allowing you to really sell your business before connecting and therefore giving the prospect more information before deciding whether to connect or not. One of the best LinkedIn Premium benefits is the ability to use InMails. On the other hand, if they are active regularly, you can work on nurturing this prospect more. If they haven’t been active in the past 30 days, you can assume they might not be that responsive to you on this platform. When saving a lead, you have access to a whole host of information about the prospect including how long since they were last active on the platform. If you know the company you want to target, visit their business page via LinkedIn Premium and LinkedIn will suggest a handful of the most relevant people for you to reach out to within that organisation, based on your pre-set search criteria.

The first as a conversation starter, when reaching out to these prospects and the second, as an aid to generate your own content which will appeal to your audience. This can then be used in one of two ways. This allows you to see what content each of your prospects are sharing and engaging with. LinkedIn takes every person or account you have saved, and curates their activity into a timeline. As a result, you are presented with a list of highly relevant prospects ready to be nurtured. LinkedIn Premium accounts give you the ability to search for prospects based on a combination of criteria including job title, industry, company size and years in the role. We’ve used the platform on behalf of a handful of our clients, and we’ve found the main LinkedIn Premium benefits to be: Find exactly who you are looking for This plan includes many features, such as:Ĭost: £79.99 - £99.98 per month LinkedIn Premium Benefits

Recruiter Lite allows you to find great applicants quickly, contact the best talent directly and build relationships with those you are looking to hire.

The best LinkedIn Premium accounts for recruiters.